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Permission email marketing is hot - and no wonder, since it's one of the most cost-effective ways of keeping customers coming back and building loyalty over time.
But email newsletters need to be done right - compliant with current legislation and best practice and with a solid strategy behind it.
e-Tips feeds you an easily digested nugget of information every couple of weeks - 'slow drip' being the most effective way of allowing stuff to sink in! We're all busy, so when do we really get a chance to read those white papers or long articles? But a minute or two of your time is all it takes to read e-Tips.
It's free, and there's no hard sell. You can unsubscribe at any time and we DO NOT share your data with anyone else. Plus, e-Tips contains email marketing and newsletter tips aimed particularly aimed at a UK audience. What have you got to lose?
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Who's the author?
e-Tips is written by Robin Houghton, Director of permission email newsletter specialists enewsworks. A marketing communications professional who worked for not one but TWO sports giants (Nike and adidas), Robin is now a regular presenter of email marketing workshops for the London Chamber of Commerce and a tutor of Marketing for the University of Sussex. She has presented at conferences UK-wide for organisations including Business Link, Everywoman and the Institute of Public Relations.
